Sarah Santacroce is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result, they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze.
In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted superpowers. She lives in beautiful Switzerland where she was born and raised but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business.
In this episode:
- Sarah shares her journey of living in CA, having a newborn, and wanting to start her own business.
- Narrowing her niche and why she picked Linked In
- Marketing with integrity and authentic
- Sarah gives some examples of fears that come up for introverts
- Shifting your mindset and perceptions
- “What is Your Why” by Simon Sinek
- Doing your inner work and how it impacts your marketing
- Being authentic and vulnerable with integrity vs using vulnerability as a marketing technique
- Tips on using LinkedIn and being seen as an expert
- Show me vs Tell me content
- Relationship building
- Social selling vs social serving
- Being seen and heard episode 39
- Marketing in a way that works for you as an introvert and embracing your fears
- Managing your energy and being in alignment with your marketing platform
- Sarah shares her self-care practices in building her businesses, being an expat, and the importance nurturing herself when she turned 40 years old
- How meditation has helped her with sleep
- Checking in with your intuition and how you feel when doing specific marketing techniques
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